We build digital assets, run paid campaigns, and optimize funnels that turn attention into measurable returns.
A lot has changed since our family's advertising legacy began in Buffalo in 1969. The technology, the channels, the way people connect. But the principles haven't. As our founder Larry Singer put it: "We listen better, work harder, and deliver results."
“We combine creative thinking, careful research, and modern marketing technology to reach audiences that aren't always easy to reach.”
Today, Singer Digital carries that philosophy forward. We combine creative thinking, careful research, and modern marketing technology to reach audiences that aren't always easy to reach. We do our homework, measure what matters, and build marketing systems that turn attention into meaningful, measurable results.
Buffalo, NY · Ellis Singer Group & Buffalo Bills Billboard
Historical Context: Agency founder Larry Singer with his Buffalo advertising team in front of their iconic outdoor campaign for the NFL's Buffalo Bills ("THE BUFFALO BILLS MAKE ELLIS SINGER GROUP WANT TO Shout!"). Over six decades, that foundational commitment to high-impact creative, deep listener empathy, and accountability has grown into modern paid performance at Singer Digital.
We never scale up advertising budgets without strong data backing up our recommendations. Every dollar tracked to measurable client return.
Singer Digital blends creative ad concepts with mathematical rigor. We build custom attribution models, track post-click engagement, and continuously optimize landing pages so that every marketing dollar generates a demonstrable return for your business or organization.
We specialize in growth through effective digital marketing campaigns, clever strategies and impactful creative. We help our clients make strategic decisions based on real-time numbers, campaign tracking, and data analysis to achieve measurable results.
A lot has changed since our family’s advertising legacy began in Buffalo, NY in 1969. The technology, the channels, the way people connect. But the core principles haven’t. Today, Singer Digital carries that philosophy forward with disciplined, modern paid media.
Engage with us on ad hoc projects, add services à la carte, or have us build and outfit your entire marketing department with fractional talent.
Some projects call for extra hands. When they do, we work alongside trusted partners in branding, PR, creative, web development, and video, or collaborate with the team you already have. We're easy to work with, clear about what we own, and focused on making the whole project better.
A disciplined, three-stage approach designed to validate performance before scaling spend.
No junior pitch teams or outsourced hand-offs. Every account and campaign is guided directly by experienced media buyers, strategists, and creative specialists.
Looking to reach new generations, attract more customers or members, or get more from your marketing? Tell us what you're working toward. We'll follow up personally and see if we're a good fit.